Fisker Automotive promises a car with innovative powertrain technology, but it is sticking to the traditional playbook for distribution and sales by signing up established dealers in the United States and abroad. Tesla Motors on the other hand is building company-owned stores in a bid to revolutionize how cars are sold in addition to how they are powered. Each approach has advantages and pitfalls and may ultimately play a larger role than technology in determining which company dominates the premium EV market.
Read more at Wired.com...
Thursday, November 05, 2009
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