Monday, October 12, 2009

My new part-time gig at Wired.com Autopia




It's been a while since I've written a post here, in large part because a few months ago Chuck Squatriglia, the Editor of Wired.com's Autopia blog, and I started talking about being a regular contributor to Wired.com. As a contributor, I will focus on the same types of EV industry related perspectives that I have posted here, and perhaps expand into some more "reporting" oriented stories that interest me.

There is a lot that I like about this arrangement. Autopia is a great site and Chuck Squatriglia (and Joe Brown, at Wired magazine) are good folks. Wired.com's platform will give me direct access to a much bigger audience for my ideas, many of which relate to the important cause of the electrification of the automobile. In my first post tomorrow I write about how I think the government should change the existing EV incentives to speed consumer adoption. Hopefully my style and perspectives will add a valuable dimension to Autopia's audience (and maybe Chuck's editing will finally rid me of my bad writing habits including overuse of the passive voice.)

Another compelling reason to do this is that my startup company, Plato's Forms, will provide a service directed in large part at Journalists. What better way to understand my customers than to put myself in their shoes? I think reporting for Wired.com will make my company and it's products more successful when we launch next Spring. At one post a week, it is also very doable from a time commitment perspective.

Because of the nature of Autopia, I will likely continue to blog here occasionally to go into more depth on the posts I run there, or to blog about topics that are too insidery or technical to make sense for Autopia. I will also cross-post my Wired blogs a few days after they run on Autopia, so the over 500 subscribers to this blog continue to get everything that I post.

I want to thank Michael Kanellos, Editor-in Chief at Greentech Media, for running a bunch of my posts in the past, which helped boost my exposure and distribution to a much broader audience. Michael is one of the most knowledgeable writers on cleantech out there and a great guy. It's funny to remember how little we liked each other in the early days at Tesla. I wish I had saved some of the emails.

I also want to thank Jay Yarow and Henry Blodget of the Greensheet at Business Insider for picking up a bunch of my posts - even though Henry generally edited the headlines to be "catchier" which usually meant more insulting or controversial (he is good at that.)

I hope you continue to enjoy this blog in the future and also join us at Autopia. If you want to send me any ideas for Wired please do so at darryl_siry (at) wired dot com.
blog comments powered by Disqus